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In this video tutorial, Jordan Steen explains how to create a proposal for potential clients, detailing the services offered and their associated costs. He outlines a step-by-step process to effectively draft a proposal that can help secure deals. Steen emphasizes the importance of the proposal in the context of starting a marketing agency, building a personal brand, and launching an online business. He invites viewers interested in these topics to subscribe for updates on free trainings, content, templates, and future videos. The tutorial will transition to a screen demonstration for practical guidance on proposal creation.