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hi there lets spend a couple of minutes looking at two ways in which a business can protect its intellectual property well take a look at patents and copyright dont forget intellectual property whilst its an intangible asset of a business for many businesses its its crucial having an advantage in how they do things or in their content or their brand is all part of creating value adding value and ultimately profits so its important they protect if they can their intellectual property perhaps to maintain a unique selling point certainly to make sure that they maximize the returns on investment in that intellectual property and potentially also to reduce the threat of competition so two key ways in which this can be done one is patents now patents are actually quite difficult to get hold of to be protected by a patent your invention a businesss invention has to be new it has to be genuinely innovative so not so obvious that other people with the knowledge of the subject could com
