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The tutorial discusses two methods for businesses to protect their intellectual property: patents and copyright. Intellectual property, while intangible, is vital for businesses as it contributes to their competitive edge, adds value, and generates profits. Protecting intellectual property helps maintain a unique selling point, maximize returns on investment, and reduce competitive threats. Patents are highlighted as a challenging form of protection; to qualify, an invention must be new and genuinely innovative, meaning it isn't obvious to those skilled in the field. The tutorial underscores the importance of safeguarding intellectual property for maintaining a business's strategic advantage.