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[Music] your main experience i guess that probably gen created a lot of these philosophies was the agency work right that yeah thats where i kind of had the epiphany that hourly billing was nuts okay yeah and and hourly billing is nuts is the title of the book that youve written which i think is a great title and so thatll kind of frame this whole discussion talking about hourly billing a lot of our listeners are service providers theyre people that are running different types of businesses that could be billing hourly whether its a contracting service field services or an agency like the one that you have so uh youre on a mission to rid the world of hourly billing can you tell us just whats whats so wrong with it well i mean lets start with whats right about it its really easy its what everyone expects your clients probably expect you to give them an hourly rate when you first meet them the whole world is organized the whole world of services is organized around hourly bi