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A press release is a key tool in public relations used to announce upcoming events, report successful program completions, promote survey results, or inform the public about ongoing events. A successful press release must contain newsworthy information, adhere to journalistic standards, and focus on public interest while ensuring accuracy and clarity. It should be succinct, ideally no longer than one page or 30 lines, and often shorter is better. If additional details are needed, they should be included as an annex rather than in the main body of the press release. Timeliness is crucial to align with the fast-paced nature of journalism.