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A creative brief is a one to two-page document used by marketing teams, ad agencies, and freelancers to establish the scope, goals, and requirements of a project. It distinguishes itself by outlining the vision, voice, and target audience for the creative team, essential for understanding the project’s context. Clarity is crucial, especially in corporate campaigns, as misunderstandings can lead to stress, delays, and increased costs. A well-defined creative brief helps teams produce high-quality work with fewer revisions by aligning client expectations with the creative workforce.