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In this tutorial, attorney Fallon McClure discusses copyright assignments, emphasizing that when you pay someone to create a logo, they retain the intellectual property rights to it. The copyright automatically belongs to the designer, granting you only a license to use the logo. To secure ownership of the logo, it's crucial to have the designer sign a copyright assignment, transferring their copyright to you. This step ensures that when your business grows, you face no legal issues regarding the logo, as you will hold all rights to it.