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In this tutorial from Consulting Business School, the focus is on creating effective client proposals and presentations, addressing a common request from viewers. The instructor emphasizes the importance of crafting high-quality, winning proposals in consulting. Depending on one's experience and client relationships, proposals may vary in competitiveness. For some consultants, like the instructor, clients may approach them directly for help, requiring proposals to clarify project details like scope, timeline, and cost. However, for larger projects, firms typically issue tenders, inviting multiple consulting companies to submit proposals, making it essential for all consultants to hone their proposal writing skills.