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In this tutorial, Jordan Steen, known as the Serial Entrepreneur, provides a step-by-step guide on how to create a professional proposal for potential clients. He emphasizes the importance of outlining the services offered and the associated costs. The video aims to help viewers effectively structure their proposals to secure deals. Steen encourages viewers interested in starting a marketing agency or building a personal brand to subscribe for more content, including free trainings and templates. Later, the video includes a screen-sharing segment to demonstrate the proposal creation process.