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todays discussion is the focus is focusing on price sheets price sheets are a great appointment setting strategy well talk about why um on the right hand side of the screen youll see that we have the orbitz logo this is a great example of a price sheet sales strategy anyone probably youve used orbits or some other type of pricing tool recently or in the past but you can sense the value of it because technically you can go out and get the pricing yourself you could call the airlines or the car rental companies and do the compare comparison options yourself but that takes a lot of work and so essentially what theyre doing is theyre providing value in exchange for leads in exchange for sales and thats what were going to accomplish today because at the end of the day our biggest competitor is google because if if the customer or the prospect can find the information without you youre not going to be involved in the sales process which means youre not going to get the deal and so