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This brief video tutorial focuses on the process of sales forecasting within business planning. Sales forecasts predict the quantity of products a business expects to sell, which allows for the calculation of sales revenue by multiplying the predicted sales volume by the selling price. This information is crucial for determining forecast profit or loss by comparing projected revenue with costs, as profit is the primary goal for most businesses. Additionally, accurate sales forecasting aids in cash flow forecasting, highlighting its critical role in overall business planning.