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this is going to be quite a brief video looking at the process of sales forecasting as part of the business planning process so sales forecasts are going to be based on predictions in terms of the quantity of a product that a business thinks theyre likely to sell and from that they can then calculate and work out their sales revenue or their income by coupling that with how much theyre selling each product for their selling price and thats then going to be really useful for them to help in working out what their forecast profit or loss is going to be if they couple that revenue information with their costs and clearly profit is the main objective for most businesses and so thats a really important forecast to be able to make it can also help with cash flow forecasting so this is a really critical part of business planning we looked at this as part of our financial planning topic and by looking at sales forecasts in terms of the income the revenue thats coming in thats going to b
