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In today's video, Chris Bale from the Sponsorship Collective discusses how to create a sponsorship agreement and outlines five essential elements to include in every sponsorship contract. He emphasizes the importance of consulting a lawyer before drafting any sponsorship agreements, as legal guidance is crucial when entering into legally binding contracts. Bale highlights that sponsorship is a marketing discipline and advises viewers to ensure legal counsel is involved for a thorough understanding and protection during the sponsorship process. Additionally, he encourages viewers to subscribe and enable notifications for future updates.