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this is a lecture for my professional responsibility class were starting our unit on advertising and solicitation by lawyers and before we get to the rules i have a few background points or introductory issues that i need to kind of flag for my students that you need to keep in mind as we look at the rules so lets take a look at some slides ive prepared for you this is an introduction to advertising and solicitation which is going to be model rules 7.1 7.2 7.3 and 7.6 the first point i want to make is that the earliest legal ethics codes from the beginning of the 20th century banned all lawyer advertising so this was kind of the default rule nationwide as modern advertising mass media advertising sort of became a thing at the end of the 1800s lawyers started to advertise and the aba and state bars responded by saying lawyers shouldnt advertise at all so they didnt want lawyers especially advertising their fees and they would justify this by saying things like it will demean the l