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This lecture introduces the unit on advertising and solicitation by lawyers, focusing on Model Rules 7.1, 7.2, 7.3, and 7.6. It highlights the historical context of legal ethics, noting that early 20th-century codes completely banned lawyer advertising as a default rule. As modern mass media advertising emerged in the late 1800s, lawyers began to advertise, prompting the American Bar Association (ABA) and state bars to oppose such practices, particularly concerning the advertising of fees. The justification for these restrictions stemmed from concerns that advertising would undermine the profession's dignity. The lecture aims to establish critical background information as the class explores current advertising and solicitation regulations for lawyers.