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In this tutorial, Devon Dean from ProjectManager.com discusses the importance of effectively selling a project through a well-prepared project proposal. He emphasizes that decisions are often influenced by personal interactions, meaning that the proposal should not be viewed in isolation. Successful funding relies on prior communication with decision makers. Dean advises project sponsors and champions to actively engage in lobbying efforts and one-on-one meetings to refine and enhance their understanding of the project and its value. Building relationships and influencing stakeholders are key to securing project funding and resources.