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In this episode of Senayan PR, the host discusses the importance of creating a public relations (PR) plan and how to develop one. They emphasize that a PR plan is essential for various projects, whether it's a year-long campaign or smaller initiatives, as it provides a structured blueprint outlining objectives, budgeting, and evaluation metrics. The host mentions the "seven steps" involved in crafting a PR strategy and hints at sharing valuable insights throughout the tutorial. The session aims to equip viewers with the necessary tools and knowledge to effectively plan their PR efforts.