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In this video tutorial, Bruce from Principal discusses the differences between contract and direct-to-consumer screen printing. In contract printing, you produce items for other companies without direct customer interaction, often dropshipping the product to the end customer. In contrast, direct-to-consumer printing involves marketing and selling directly to customers. The key difference in pricing is highlighted: for contract printing, you only add the cost of printing to your quote (e.g., 50 cents per piece). However, in direct-to-consumer printing, you can mark up the garment's price and include additional costs, allowing for greater profit margins.