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In this tutorial, Mike Mancini, a Google Ads agency owner, explains the client onboarding process for his agency. He emphasizes the importance of collecting all necessary information to set up the campaign without needing to reach out to the client again. The next contact occurs just before the campaign launch, where they address final questions and set client expectations. The onboarding process utilizes a straightforward spreadsheet, which Mike will detail step by step. He notes that the process begins after a successful sales call, indicating the client’s commitment to proceed with the agency's services.
