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In this video tutorial, Jordan Steen, known as Serial Entrepreneur, guides viewers on creating a proposal for potential clients. He emphasizes the importance of outlining services and costs in the proposal to land business deals. The video offers a step-by-step approach to constructing the proposal, detailing what to include for effectiveness. Steen encourages viewers interested in marketing agencies, personal branding, and online business to subscribe to his channel for future updates, free trainings, content, and templates. The tutorial aims to provide practical insights for successfully pitching to clients.