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The partnership strategy focuses on identifying individuals in different verticals who understand how to apply the technology effectively to enhance customer satisfaction. The speaker, a CEO and Mars incubator graduate with experience in partnerships and negotiations, shares insights about their company's journey, including the rationale behind choosing a licensing model from the start. The company, Exercise Interactive, offers sensor technology for touchless 3D and gesture control, which they license to manufacturers for integration into their products. This approach emphasizes the importance of partnerships, as they do not produce a physical product themselves.