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The partnership strategy was to identify key individuals in various verticals who understand how to apply the technology to enhance customer experience. The speaker, a CEO with experience in incubators and mentorship, shares insights on partnerships and negotiations. The company, Exercise Interactive, has developed sensor technology for touchless 3D and gesture control, licensing it to manufacturers instead of creating its own products. This model emphasizes the importance of strategic partnerships to integrate their technology into existing products. The discussion will also cover the rationale for choosing a licensing approach and address common concepts in partnership discussions.