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In this episode, Luke from Printavo discusses contract printing, a concept that might seem humorous to seasoned printers but is essential for newcomers. Contract printing involves a print shop creating products for another company, and larger shops focus intensely on efficiency to reduce motion and waste, given their high volumes and need for speed. Interestingly, contract printing sometimes operates without a formal contract, relying instead on verbal agreements and invoices. Luke addresses what contract shops should do if a client requests a formal contract for the first time, highlighting the challenges and considerations involved in navigating these agreements in the printing business.