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In this tutorial, Bruce from Principal discusses the differences between contract printing and direct-to-consumer screen printing. In contract printing, you're printing for someone else without interacting with the end customer, often drop shipping the final product. In contrast, direct-to-consumer printing involves marketing directly to customers and engaging with them. The pricing structures differ significantly: in contract printing, you simply quote the cost of printing per piece, while in direct-to-consumer printing, you can mark up the garment prices along with including additional costs, leading to higher profitability. Understanding these distinctions is crucial for deciding how to manage your screen printing business.
