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In this video tutorial, Chelsea from Event Planning Comm discusses how to write a proposal for event planning. The first step in booking a client is to have a one-on-one conversation, lasting about an hour, to gather essential logistical information about the event. Key questions include the type of event, date, venue status, expected demographics, and attendance numbers. Chelsea emphasizes the importance of understanding the client's creative vision, such as themes, colors, and preferences for food and music. Detailed note-taking during this initial consultation is crucial, as it will inform the proposal creation.