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Print Creative Brief

Aug 6th, 2022

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How to Print Creative Brief

4.9 out of 5

71 votes

A creative brief is a 1-2 page strategic document essential for in-house marketing teams, ad agencies, and freelancers. It defines the scope, goals, and requirements of a creative deliverable, capturing the vision, voice, and target audience of a brand or campaign. Unlike a standard project brief, it provides clarity necessary for writers, designers, and video teams to understand the who, what, and why behind the project. This clarity helps prevent stress and frustration, allowing teams to produce high-quality work with fewer revisions. Ultimately, a well-defined creative brief aligns client expectations with the creative team's efforts, ensuring successful project outcomes.

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