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A copyright assignment agreement is crucial under U.S. federal law, as the creator of a work owns the rights to it. Without this agreement, an entrepreneur may not legally own their creative works, such as a logo purchased from a graphic designer. If the logo is bought without a written copyright assignment, the graphic designer retains rights to the work. This can lead to issues when the entrepreneur attempts to trademark the logo and starts licensing it to other companies. If the designer asserts their claim later, the entrepreneur could face legal and financial repercussions, despite believing they owned the logo outright.