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In this tutorial, Bruce from Principal discusses the differences between contract printing and direct-to-consumer (DTC) screen printing. In contract printing, you print for another company and typically drop-ship products directly to their customers, meaning your brand is not visible to the end user. In contrast, DTC printing involves marketing directly to consumers and engaging with them about their orders. The pricing strategies differ as well; in contract printing, you quote a flat fee (e.g., 50 cents per piece) based solely on printing costs. However, in DTC printing, you can mark up garment prices and include additional charges, allowing for greater profit margins.