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In this YouTube video tutorial from Consulting Business School, the focus is on crafting winning client proposals and presentations, a key aspect of the consulting business. The speaker highlights the importance of writing high-quality proposals, which can vary based on one’s experience and client relationships. He shares his experience of non-competitive scenarios where clients directly approach his team for assistance, necessitating a clear proposal outlining project scope, timeline, and costs. However, in larger projects, consulting firms must compete for work through formal tender processes, requiring effective proposal strategies. The emphasis is on the need for both winning proposals and presentations to succeed in consulting.