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In this tutorial, the speaker discusses how to create effective business proposals essential for driving sales and business growth. They emphasize the importance of using a custom client portal on your website, combined with a downloadable contract. The speaker mentions using website builders like Wix and Squarespace (specifically highlighting their usage of Squarespace) to manage these features. They demonstrate adding pages on their site, including a page for a client proposal called "parts house," which includes a custom video and an architectural floor plan. This approach is positioned as a method to enhance client engagement and streamline the proposal process.