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hey whats up guys bruce from principal here a simple shop management software today i want to talk to you about the difference between contract and direct-to-consumer screen printing and what you want to decide and how you want to balance that so the two main differences is when your contract printing your printing for somebody else behind the scenes youre not going to be shown to the end customer youre usually gonna dropship that good off to the end customer if youre going direct to customers youre going to be marketing direct to them and youre going to be working directly with that end customer now the two biggest differences here are the pricing on contract side what youre doing is youre only adding the contract print pricing to your quote so when you quote out that job youre only saying Im gonna print this for 50 cents for each piece but now when youre doing direct to consumer or retail screen printing youre able to not only markup the garment but then you add in all y