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In this tutorial, Bruce from Principal discusses the differences between contract and direct-to-consumer screen printing. In contract printing, you print for another company and drop ship the products to their end customers, meaning your work remains behind the scenes. Conversely, direct-to-consumer printing involves marketing and working directly with the end customer. Key differences include pricing: with contract printing, you only add the contract print price to your quote, such as 50 cents per piece. In direct-to-consumer screen printing, you can mark up the garment's price while also considering additional costs. Understanding these differences helps in deciding which model to pursue.
