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In this video tutorial, Bruce from Principal discusses the key differences between contract and direct-to-consumer screen printing. In contract printing, you print for another company and handle the production privately, often dropshipping to the end customer, while in direct-to-consumer, you market and sell directly to customers. The main distinctions lie in pricing; with contract printing, you only add the contract print cost to your quote, whereas in direct-to-consumer printing, you can mark up the garment price and include additional costs. Understanding these differences helps in deciding how to balance the two approaches in your business.