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so print advertising tips you want to have obviously a headline so your print ad if youre doing print ads direct mail or whatever you need to have a headline you want to point out who the message is for early on and i usually do that by asking questions that my ideal prospect is going to relate to so those first two steps with the headline and the opening sentence opening paragraph should be written exclusively for your target audience theres a a mistake people make in advertising they think oh our product is so useful everyone should own it so were going to write bland generic copy thats trying to get everybodys attention because everybody is our target market because our product is that good everyone needs to have it right thats a huge waste of time and money i think because what that says when you say everyones your target market it means your copy is going to be so generic so bland its actually going to appeal to nobody right and thats a big mistake you want to write an e
