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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, outlines how to create a proposal for potential clients. The proposal should detail the services offered and their associated costs. The tutorial promises a step-by-step guide on what to include in the proposal to help secure the deal. Steen encourages viewers to subscribe to his channel for more insights on starting a marketing agency, building a personal brand, and launching an online business, while also providing access to free training, content, and templates. The video aims to equip viewers with the necessary skills to effectively present their service offerings to clients.