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Carolyn Gibbs discusses redesigning the Annunciation House website to help achieve its goal of tripling the number of immigrants served, supported by increased donations and volunteers. During a meeting with the leadership team, she highlighted the importance of tailoring the website to its audience. She notes statistics from the U.S. Bureau of Labor indicating that individuals aged 60 to 70 are the most likely to volunteer, comprising about 35% of the population, while the lowest volunteer rates are found among 20 to 24-year-olds. To attract more support, the website will be specifically designed to appeal to the older demographic.
