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In this tutorial, Amanda, the senior manager of social marketing at Hootsuite, emphasizes the importance of having a focused social media strategy. She advises against being active on every social network and instead suggests concentrating efforts where engagement is most promising. The first step in building a strategy involves setting clear goals, as this will guide your content and metrics. Amanda highlights that understanding your objectives is crucial before posting or tracking data, ensuring that your social media activities align with defined success criteria. A free template is provided to aid in developing this strategy.
