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In this tutorial, Amanda, a senior manager of social marketing at Hootsuite, guides viewers through building a social media strategy. She emphasizes that you don’t need to be present on every social network to achieve business results. The first step is setting clear goals, which help avoid overwhelm when deciding on posts and metrics. She advises aligning your social media activities with your overall objectives, rather than indiscriminately posting and tracking everything. The tutorial provides a free template to assist in this strategic process, aiming to serve as a guide whenever users feel lost in their social media efforts.
