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In this tutorial, Aaron, a product marketer at ChartMogul, introduces the subscription analytics platform designed to provide a clear view of recurring revenue for optimizing business growth. The platform tracks essential metrics such as monthly recurring revenue, churn, average revenue per account, lifetime value, and cash flow. Users can also segment customers by plan, region, or sales representative and create complex cohorts with custom attributes. The initial step is to import data into ChartMogul. Direct integrations are available with several billing systems, including PayPal and Chargebee. Users can quickly add custom data sources by entering their API information.