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Public relations strategies like donating to affected neighborhoods or executing brand activations serve as impactful PR stunts. A notable example is Google’s Ebola prevention initiative during the 2014 outbreak, which aimed to address the crisis affecting multiple nations. Google pledged to match donations with a two-for-one contribution through its website, successfully raising $7.5 million while enhancing its reputation. Additionally, the online meal ordering service Just Eat allows users to leave specific instructions for delivery, illustrating customer engagement and adaptability in service. One instance involved a sick customer requesting a detour for medicine pickup, highlighting practical communication in delivery services.