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The text discusses examples of public relations (PR) strategies, highlighting Google's Ebola prevention initiative during the 2014 outbreak. This serious health crisis prompted Google to launch a donation drive, pledging to match donations at two dollars for every dollar given through its website. This campaign raised $7.5 million, benefiting those in need while enhancing Google's reputation. Additionally, it mentions the online meal ordering service Just Eat, where users can leave remarks for delivery personnel. An instance is noted where a sick customer requested a delivery driver to make an additional stop for medicine.