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This video tutorial introduces a comprehensive 23-day plan for releasing a single in 2023, building on the creator's previous 20-day plan from 2020. It emphasizes the need for adaptation due to changing consumption habits, social media dynamics, and trends within the music industry. The creator notes the decline of organic reach on platforms like Instagram and Facebook, with the latter now perceived as outdated. New elements such as YouTube Shorts and shifting advertising strategies are highlighted. Additionally, the necessity of music videos is questioned, indicating a change in promotional tactics. The tutorial outlines a day-by-day strategy to effectively launch a new single.
