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In this video tutorial, the focus is on the individual franchise agreement, which is presented as the simplest type of franchise arrangement. The instructor explains that a franchisor, such as a well-known brand, enters into a single agreement with one franchisee. This agreement allows the franchisee to operate one specific location using the franchisor's trademark and products. An example provided involves a student with an Italian ice franchise, who has been permitted by the franchisor to run one location exclusively. The franchisor remains free to establish additional individual franchise agreements with other franchisees.
