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Email is far from dead; it's a vital tool in marketing. Alex, in his tutorial, emphasizes four profitable email templates that copywriters should utilize. He discusses the continuing relevance of email marketing, stating that 92% of adults in the U.S. use email, with 61% checking it daily. Despite the rise of other channels like YouTube and SMS, email remains a powerful and personalized method for businesses to connect with their audiences, enhancing their visibility and engagement. For more relevant copywriting tips, viewers are encouraged to subscribe for weekly tutorials.