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In this video, Jordan Steen, known as the Serial Entrepreneur, guides viewers on how to create a comprehensive proposal for potential clients. The proposal should detail the offered services and associated costs. The tutorial will cover essential elements to include in the proposal and tips to secure the deal. Additionally, viewers are encouraged to subscribe for future videos covering topics related to starting a marketing agency, building a personal brand, and online business strategies, along with access to free trainings, content, templates, and proposals. The session will shift to a screen demonstration for practical insights.