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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of interpersonal communication when selling a project through a proposal. He notes that decision-makers are unlikely to fund a project based solely on the written proposal. Instead, candidates should actively engage with decision-makers, using lobbying sessions and meetings to advocate for their project. This interaction is crucial for gaining support and funding, as it allows project sponsors to refine their understanding of what decision-makers need and expect. Ultimately, successful project funding relies on both a strong proposal and meaningful personal connections.