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In this video tutorial, the speaker explains the concept of a business model canvas, detailing how to utilize a customizable template to develop your own business model. The video emphasizes the importance of a shared language in systematically challenging business assumptions and facilitating innovation, as highlighted by Alexander Osterwalder in "Business Model Generation." Viewers will learn about various components of the canvas, including key activities, resources, channels, cost structures, and revenue streams. The tutorial also showcases a template that includes multiple formats and tools like RFM analysis. Additionally, it illustrates how LinkedIn employs a business model canvas to create and evaluate new business ideas. Five versions of the canvas are provided for flexibility.
