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In this video tutorial, the speaker explains how to affordably file a trademark, revealing a surprisingly low-cost method. A trademark is defined as a sign that distinguishes a company's goods or services from others, including words, phrases, letters, numbers, images, and more. The tutorial identifies three classifications of trademarks: TM (trademark), SM (service mark), and R (registered), each serving different purposes. To illustrate, the speaker provides examples of familiar company trademarks that come in various forms. This guidance aims to simplify the trademark filing process and help viewers understand their options.