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In this tutorial, Amanda, the Senior Manager of Social Marketing at Hootsuite, emphasizes the importance of building a focused social media strategy. She guides viewers through the process, highlighting that having a clear plan serves as a "north star" to navigate challenges and measure success. The first step is to set specific goals, advising against the overwhelm of constant posting and tracking across all platforms. Instead, she encourages aligning social media activities with defined objectives. Amanda hints at providing a free template to assist in this process, reinforcing the notion that effective social media strategies should prioritize meaningful metrics tied to business goals.