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In this tutorial, Amanda, a senior manager of social marketing at Hootsuite, discusses building an effective social media strategy. She emphasizes the importance of setting clear goals before posting or measuring performance, urging viewers to avoid overwhelming themselves with metrics. Instead, users should align their social media efforts with their specific business objectives to achieve real results. Amanda offers a free template to guide users through this process and encourages them to use it as a reference to stay focused and define success throughout their social media journey.
