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A complete and verified business profile is essential for visibility on Google Maps and in local search results. Ensure that your phone number and address are accurate, and claim your profile for management. Use your actual business name without keywords, and choose a main category that aligns with your offerings. In your company description, clearly state what you do, who your target audience is, and incorporate necessary keywords for discoverability. The description has a 750-character limit, with the first 250 characters being crucial, so prioritize key information, such as ambiance and services if you operate a restaurant, before detailing your history.