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In this tutorial, Mark discusses how to write a marketing research proposal, emphasizing the importance of conducting market research before any business activities. He outlines the need to start with a market analysis, which includes a summary of the current market situation, products, and services. The tutorial stresses the evaluation of market segments, assessing whether they are experiencing positive growth, stagnation, or decline, and understanding the life cycle of the field under investigation. Additionally, he highlights the significance of analyzing the company's history, operations, and previous tactics. Finally, Mark notes the necessity of defining the company's objectives to guide the research effectively.
