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In this video, agency owner Joel Kaplan collaborates with Arturo to provide viewers with a comprehensive, customizable contract. They emphasize the importance of understanding contract elements that need modification and key inclusions. Joel introduces himself as the CEO of Agency Lab, a coaching program that supports social media marketing agency (SMMA) owners in building and scaling their businesses. He shares his experience of scaling his own agency to seven figures, achieving around $300K per month. The video aims to equip viewers with essential knowledge to effectively manage their contracts and grow their agencies.
